Sławomir Stępniewski, until now CEO of Dentsu Aegis Network Poland & Eastern Europe, becomes Chief Innovation Officer for the Nordic & CEE region. In his new role he will be responsible for developing business innovation projects and supporting acquisition processes.



For the past 2.5 years Stępniewski served as CEO of the Polish unit of Dentsu Aegis Network Poland as well as the Eastern Europe region. He was responsible for business development in Poland, the Czech Republic, Slovakia, Hungary and Bulgaria. In 2016 the subregion led by Stępniewski generated 47% business growth. In 2016 Stępniewski was responsible for the acquisition of Czech-based Adexpres. Just one year after the acquisition, the Czech unit of the Dentsu Aegis Network group holds second place in the local advertising market.
Sławomir Stępniewski's new role is the result of Poland's exceptionally strong position as an innovation and technology hub, as well as the Polish unit's experience in carrying out acquisitions and scaling acquired businesses.





- Over the next five years we plan to generate 50% of our growth through acquisitions, both on the Polish and the global market. Our areas of interest include both mature entities and startups dealing with eCommerce, advanced analytics, smart data and CRM, but also, for example, events. Currently in Poland we are looking at several companies providing eCommerce services. Each of them generates revenue of around 6-10 million annually – comments Stępniewski.

In 1996 Stępniewski founded one of Poland's first interactive agencies, called Hypermedia. In 2005 it became part of the largest global interactive network – Isobar, owned by Aegis Media. Three years later he took the position of CEO of Isobar Polska & CEE, and in 2011 he was appointed CEO of the Aegis Media group in Poland, now Dentsu Aegis Network.








Terms from the article

CRM — Customer Relationship Management / managing relationships with customers. A system that stores contacts, leads, communication history, sales opportunities, tasks and marketing consents. It helps sales and marketing teams work on shared customer data.

Why it matters: It keeps all knowledge about the customer in one place: who talked with whom, about what and when, and at what stage the sale is. The salesperson leaves — the knowledge stays.

When it is used: In sales and marketing: from the first contact through offers to servicing regular customers and marketing consents.

What happens if it is skipped: Without CRM, customer history lives in inboxes and the notes of individual people; offers are duplicated and leads are lost on the way between departments.