Marta Bełza has been promoted to the position of Corporate Affairs Director within the structures of Garden of Words Group.
The group is thus strengthening its subsidiary Fresh Think. Bełza will develop client services in comprehensive crisis management, personal brand support, and building relationships with key stakeholders.
The newly created function is intended to strengthen the corporate department at Garden of Words and at Fresh Think, which specialises in this field within the group. Marta Bełza, who until now served as Head of Reputation Management, will now take on the position of Corporate Affairs Director. Marta previously worked as a press spokesperson and director of marketing and communications at the medical company Scanmed, as well as a group account manager and manager at advertising agencies, and as a journalist at Gazeta Wyborcza.
– For several years, Garden of Words has effectively supported clients in activities such as positioning experts, increasing their visibility in industry organisations, and monitoring legislation at national and European level – says Marta Bełza. – Now we want to further develop areas related to protecting companies' reputations. We plan to expand our offer with crisis support, training, audits, and simulations of difficult situations. An important area will also be image training for leaders and building relationships with key stakeholders.
Żanetta Madaj, PR Director, who manages the entire PR department at Garden of Words Group, adds: – Our agency has a well-prepared team and a department responsible for CSR, ESG, and employer branding strategies. Increasingly restrictive legislative requirements and growing consumer expectations mean that companies must plan their communications very carefully. We want to support them effectively in this.
Garden of Words provides corporate communications services to clients such as Henkel, Rentokil, Media Markt, BNP Paribas Real Estate, Da Grasso, and Royal Canin.
Concepts from the article
PR — Public Relations. Activities that build an organisation's reputation and relationships with its environment: media, clients, employees, partners, and communities. PR includes communications, media relations, crisis management, events, and brand narrative.
Why it matters: It builds what no advertisement can buy: credibility in someone else's voice. An editorial publication and a well-handled crisis weigh more than a campaign — because it is a third party speaking, not the brand about itself.
When it is used: Continuously: media relations, press releases, interviews, events; especially during a crisis and during changes within a company.
What happens if it is omitted: Without media relations, a company speaks only through paid channels, and in a crisis it is left without spokespeople and without trust.
