At the beginning of August, Kamil Mirowski, a digital marketing expert with over 12 years of experience, joined the Valkea agency.
Who is Kamil Mirowski?
Kamil, a certified internet marketing specialist – he completed postgraduate studies at SGH – previously worked at, among others, Media Regionalne, Nasza Klasa, Agencja Społem, The Digitals agency, and the Kraków-based agency 1000ideas. For several years, he has been involved in digital campaigns in business communication (B2B sector), employer branding (building the employer brand), and social selling, i.e., using social media – with a strong emphasis on LinkedIn – to support sales.
Scope of new responsibilities
By joining Valkea, Kamil expands the agency's competencies into further areas, including: employer branding communication, marketing communication in the B2B sector, and the aforementioned social selling. Kamil is responsible for managing digital projects and coordinating digital marketing activities in the 360 campaigns run by the agency.
Blogger and speaker
Kamil Mirowski is also the founder and author of one of the oldest blogs about social marketing (mrsocial.pl), the author of many articles in industry press, and a speaker at industry conferences.
Terms from the article
B2B — Business-to-Business / company to company. A business model in which a company sells products or services to other organizations. The decision-making process usually involves more people, a longer sales cycle, proposals, and expert content.
Digital marketing at Valkea: new competencies in the team
Why it matters: It forces a different kind of communication: the decision is made by a committee, the cycle lasts for months, and the content must convince an expert, not a consumer. Effective B2B marketing is knowledge and trust, not impulse.
When it is used: When selling to companies: expert content, long cycles, proposals, business relationships. It is used in two areas: B2B marketing and as a business model (company-to-company sales).
What omitting it risks: Treating a business client like a consumer ends with a campaign that shines but never gets through the purchasing department.
Summary
Valkea is strengthening its digital department by hiring Kamil Mirowski – a specialist with over 12 years of experience in internet marketing. The new team member will be responsible for digital projects and coordinating activities in 360 campaigns, expanding the agency's competencies in employer branding, B2B communication, and LinkedIn-based social selling.
Mirowski is also the founder of the mrsocial.pl blog and a speaker at industry conferences, which may help the agency build expert recognition. His experience includes work at, among others, The Digitals and 1000ideas.
