Magdalena Rzepnicka-Wyglądała has taken the position of Senior Marketing Manager for the home appliances category at Samsung Electronics Polska. She will oversee all advertising activities for this category and manage the marketing team.
– Samsung is one of the largest brands on the home appliances market in Poland. We are the undisputed leader in the refrigerator segment. We are continuously developing our presence in Poland, investing among other things in new production lines at our refrigerator and washing machine factory in Wronki. I believe that Magdalena, together with her team, will effectively strengthen the Samsung brand's position in the home appliances category, especially in the premium segment – says Piotr Stelmachów, director of the home appliances division at Samsung Electronics Polska.
Magdalena Rzepnicka-Wyglądała has many years of marketing experience. Most recently, she served as marketing director responsible for the local repertoire at Sony Music Entertainment Poland. Her responsibilities included comprehensive management of strategy, planning and marketing activities around Polish music releases.
From 2006 to 2014, she worked at Wydawnictwo Bauer. For the first six years, she served as director of the sales promotion and marketing department, and subsequently as deputy director of the advertising office. Earlier, she was associated with Hachette Filipacchi Burda Polska.
