Welcome to the world of MARKETING TALKS - a series of interviews and podcasts with marketing leaders in Poland, which we publish on the pages of Mediarun.com.

We want to immerse you in the inspiring world of marketing, as well as bring you valuable tips and experiences from the leaders of this field in Poland. This time our guest is Jeremi Rybak, Marketing Director at ACER.

Jeremi Rybak is an experienced specialist with many years of experience in the marketing industry. During the interview we had the opportunity to learn about the behind-the-scenes of his successes and the biggest challenges he has had to face in his career. We also asked him about the most important trends in marketing and advertising in the IT market both in Poland and abroad.

Interview with ACER's marketing director about effective campaigns

The Chief Marketing Officer of ACER talked about ways to measure the effectiveness of marketing activities. He explained which indicators are taken into account when assessing campaign effectiveness. The question of what benefits the use of artificial intelligence brings to marketing activities and the entire IT industry could not be omitted either. Jeremi Rybak was recognised by the Chapter of the Marketing Director of the Year 2021 Competition. He received the CMO of the Year award in the IT / Telco / Technology category. We asked him what new benefits and opportunities opened up thanks to this award. We remind you that the next edition of the competition is coming soon! We will publish more details on our pages shortly. SEE THE RESULTS OF THE COMPETITION: The interview with Jeremi Rybak gave us an insight into the world of marketing strategy at Acer. We learned that the successes of this well-known brand stem from properly adapting to market trends, the use of artificial intelligence and the ability to respond to changing customer needs. Jeremi Rybak proved that his work as CMO is both a passion and a constant challenge!

Summary

Jeremi Rybak, Marketing Director at ACER, revealed the behind-the-scenes of the brand's strategy based on analysing performance indicators and using artificial intelligence in marketing activities. He emphasised the importance of flexibly responding to market trends and customer needs. The conversation was also an opportunity to return to the CMO of the Year 2021 distinction in the IT/Telco/Technology category, which he received from the Chapter of the Marketing Director of the Year Competition. ACER's successes show that combining passion with a modern approach to marketing brings tangible results.