Welcome to the world of MARKETING TALKS - a series of interviews and podcasts with marketing leaders in Poland, which we publish on the pages of Mediarun.com.

The inaugural episode of MARKETING TALKS

We want to immerse you in the inspiring world of marketing and also bring you valuable tips and experiences from the leaders of this field in Poland. Our first episode is a meeting with a true marketing guru - Darek Maciołek, Marketing Director of BNP Paribas and winner of the Marketing Director of the Year 2022 Competition in the GRAND PRIX category.

During the interview, we asked many important questions that reveal the behind-the-scenes story of Darek Maciołek's career and the challenges he had to face as CMO in the past year. We learned which professional achievements please him the most and how he copes with the toughest challenges.

 

 

During our conversation with Darek, we also learned which forecasts regarding the financial market have the greatest impact on BNP Paribas' marketing strategy in 2023. Thanks to this, we discovered the most important trends in marketing and advertising in the financial market both in Poland and abroad.

Measuring effectiveness and AI

Those interested will also learn how BNP Paribas measures the effectiveness of its marketing activities and which indicators are most important to them. In addition, Darek Maciołek shared his knowledge about the benefits of using artificial intelligence in marketing activities and e-commerce.

CMO challenges in 2023

We also talked about the most important trends and challenges that the Marketing Director will have to face in 2023. Darek Maciołek also shared his insights on the activities and projects that contributed to him winning the title of GRAND PRIX in the Marketing Director of the Year competition, organized for over 10 years by Mediarun.com.

SEE THE RESULTS OF THE COMPETITION:

During the interview, you will also learn how this prestigious award was received both inside the company and in the industry environment. In addition, we will learn about the reaction of the Polish headquarters to this award and what benefits and opportunities opened up after winning the title of CMO of the Year 2022.

 

ABOUT MARKETING TALKS

This is a series of video interviews and podcasts recorded in the Mediarun.com studio, in which we talk with marketing leaders in Poland about their challenges, but also ask about trends and plans.

This series is an opportunity to get to know our guests and a unique opportunity to explore the ins and outs of the marketing industry and draw inspiration from marketing leaders in Poland.

Link to our YouTube channel: https://www.youtube.com/watch?v=ywSVVbGa9Io

Summary

In the inaugural episode of MARKETING TALKS, Darek Maciołek, CMO of BNP Paribas and GRAND PRIX winner in the Marketing Director of the Year 2022 competition, talks about the behind-the-scenes story of his career, the challenges facing a marketing director, and the impact of financial market forecasts on the brand's strategy in 2023. The conversation also covers measuring the effectiveness of marketing activities, the role of artificial intelligence in e-commerce, and the projects that contributed to winning the prestigious title. The award opened up new opportunities both within the company and in the industry environment.

The MARKETING TALKS series consists of video interviews and podcasts recorded in the Mediarun.com studio, in which marketing leaders share their experiences and plans.