HENKEL, a global giant in the chemical industry, has announced a significant change in the position of Marketing Director in its Polish division. As of 1 September 2023, Aleksandra Gawlas-Wilińska has taken on the role of Marketing Director in the HENKEL Consumer Brands division in Poland. This is a newly created position that brings with it many challenges and opportunities in the areas of marketing, digital marketing and the company's growth strategy. Who is the new Marketing Director of HENKEL, and what changes will her appointment bring?
Who is Aleksandra Gawlas-Wilińska?
Who is Aleksandra Gawlas-Wilińska?
Aleksandra Gawlas-Wilińska, a graduate of the Warsaw School of Economics (SGH), gained her extensive professional experience at Henkel, where she has worked since 2012. She began her career at the company as a Brand Manager in the Laundry & Home Care division. Between 2014 and 2016, as International Marketing Manager, she worked at the company's headquarters in Düsseldorf, where she oversaw the global development of the fabric softener category across various markets, from the United States to Korea. After returning to Poland, she spent the next two years gaining experience in the sales department, working with key clients. From 2019 she served as Marketing Director for Laundry & Home Care, and in 2021 she took the helm of the newly created Digital & E-commerce department in the Laundry & Home Care business sector. Thanks to her work, HENKEL brands gained a strong online presence and achieved successes in the field of digital marketing.
Aleksandra Gawlas-Wilińska is also passionate about learning and development. She is a graduate of the international master's programme CEMS Master's in International Management and a lecturer on postgraduate studies at the Warsaw School of Economics (SGH). Her commitment to the marketing industry is appreciated by the community of researchers and professionals – she is a member of the Programme Council of the Congress of Market and Opinion Researchers and a juror for the Effie awards. She also actively participates in the work of the Polish Advertisers Organisation. Outside of her professional life, she is also a wife and mother of two children, as well as a passionate jogger, yogi and traveller.
Aleksandra Gawlas-Wilińska as Marketing Director of Henkel
Marketing Director of Henkel
Aleksandra Gawlas-Wilińska as Marketing Director of HENKEL
The appointment of Aleksandra Gawlas-Wilińska is a response to dynamic changes in the structure of Henkel Polska. The new Marketing Director will be responsible for the entire portfolio of cosmetics and detergent brands in the HENKEL Consumer Brands division, which was created at the beginning of 2023. This sector was formed by merging the Beauty Care and Laundry & Home Care divisions, with the aim of improving efficiency and increasing the company's flexibility in a changing business environment.
About HENKEL:
HENKEL is a company known for its leading brands, innovation and advanced technologies in the field of chemistry. The company holds leading positions in the market both in the industrial sector and in consumer goods. Henkel Adhesive Technologies is the world leader in the production of adhesives, sealants and functional coatings. Meanwhile, the Consumer Brands division enjoys a leading position in many markets, particularly in the area of hair care products as well as laundry and cleaning products. The three most important brands in the portfolio are Loctite, Persil and Schwarzkopf. In 2022, Henkel generated sales revenues of around €22 billion and adjusted operating profit of around €2.3 billion. The company is listed on the German DAX stock index and strives for sustainable development, which is one of its main goals. Henkel, founded in 1876, currently employs over 50,000 people worldwide and is known for its committed team with a strong corporate culture and a shared motto: "Pioneers at heart for the good of generations". More information about the company can be found on its websites
Summary
Aleksandra Gawlas-Wilińska, associated with Henkel since 2012, has been appointed Marketing Director of the newly created HENKEL Consumer Brands division in Poland. This is the result of the merger of Beauty Care and Laundry & Home Care. The new director has experience including at the Düsseldorf headquarters and in running digital marketing. She is responsible for the portfolio of brands such as Persil and Schwarzkopf. This is part of a larger reorganisation aimed at increasing the company's efficiency and flexibility. Henkel, listed on the DAX index, employs over 50,000 people.
