On 26 September 2023, the Eurozet Group announced the appointment of Katarzyna Piecuch as Marketing Director. The new head of marketing will be responsible for marketing activities and the implementation of the combined communication strategy of the Agora Radio Group and Eurozet.
Who is the new Marketing Director of the Eurozet Group?
Katarzyna Piecuch has extensive experience in marketing and communications. Before joining the Eurozet Group, she worked as a senior planning strategist at the advertising agency Havas and as a Management Assistant and Office Manager at Euro RSCG.
Katarzyna Piecuch has a number of successes at Radio ZET to her name, where she earned recognition thanks to creative promotional campaigns and on-air initiatives. In the past, while working at Eurozet, she also served as promotions director.
Katarzyna Piecuch Becomes the New Marketing Director of the Eurozet Group!
Who is the new marketing director of Eurozet?
Katarzyna Piecuch, who until now was responsible for communications and social media at Radio ZET, will now oversee the marketing strategy of the entire group. Her responsibilities will now include coordinating and optimising the use of marketing budgets, as well as close cooperation with programme directors and heads of promotion at individual stations.
The Eurozet Group is one of the most important radio groups in Poland, encompassing well-known stations such as TOK FM, Radio Złote Przeboje, Antyradio, Radio Pogoda, Rock Radio, Radio Plus, Chillizet and Meloradio. Now, under Katarzyna Piecuch's leadership, we can expect an even stronger marketing message and innovative promotional campaigns that will engage listeners.
Adam Fijałkowski, vice-president and programme director of the Eurozet Group, expressed his confidence in the group's future under Katarzyna Piecuch's leadership:
"Great promotional campaigns, listener-engaging on-air initiatives, dynamically growing social media channels – these are Kasia's most important achievements at Radio ZET. I am convinced that now, by combining Kasia's broad expertise with the experience of the heads of promotion at the other radio stations, we will build an even stronger marketing message as a Group."
Katarzyna Piecuch has joined the ranks of those working on the effective merger of the Agora Radio Group and Eurozet. Several departments had already been integrated earlier, including sales, corporate communications, legal and the management office.
