Barbara Izowska-Jędrych has been promoted to Senior Marketing & PR Manager Eastern Europe & Poland at Turner Broadcasting System, the broadcaster of Cartoon Network, Boomerang, TNT and CNN.
Until now she served as Marketing and PR Manager for Turner Broadcasting System in Poland; now she will additionally be responsible for marketing and PR activities in Russia, Romania, the Czech Republic, Slovakia, Bulgaria and Hungary.
Barbara has worked at Turner's Warsaw office since 2009. Previously she worked for Turner in London and was responsible for marketing for the Benelux countries, the Middle East and Africa. Before joining the company she was associated with brands such as Samsung and UPC Polska.
About Turner International
Turner International is responsible for leading brands such as CNN, TNT, Cartoon Network and TCM, as well as other channels and the broadcaster's operations in Latin America, Europe, the Middle East, Africa and the Asia-Pacific region. It operates pay-TV and free-to-air channels, as well as providing services via the internet, cooperates commercially with various partners on media ventures; it works in agreement with Warner Bros. and HBO to increase the global reach of WarnerMedia. Turner is responsible for 48 television brands broadcast as 180 channels, in 34 languages in more than 200 countries. Turner International is a subsidiary of Turner, part of the WarnerMedia group.
Concepts from the article
PR — Public Relations. Activities that build an organization's reputation and relationships with its environment: media, clients, employees, partners and communities. PR includes press releases, media relations, crisis management, events and brand narrative.
Why it matters: It builds something no advertisement can buy: credibility in someone else's voice. An editorial publication and a well-handled crisis weigh more than a campaign — because it is a third party speaking, not the brand about itself.
When it is used: Continuously: media relations, press releases, interviews, events; especially in a crisis and during changes at the company.
What is the risk of omitting it: Without media relations, a company speaks only through paid channels, and in a crisis it is left without spokespeople and without trust.
