A popular fast food chain decided to use its logo to navigate hungry drivers. Only... could have come up with such an original idea.
Of course, we're talking about McDonald's, which decided to use its golden arches to point the way to the nearest restaurant. Huge billboards appeared over Canadian streets, leading to one of its locations.
The ad was designed to match the curves of streets in Canada.
McDonald's targets drivers
McDonald's targets drivers
This is yet another popular advertising move by McDonald's. An equally intriguing campaign was the OOH project in the United Kingdom, where the message was aimed at drivers traveling on the highway during rush hour. The popular fast food chain proved that even under difficult conditions it can build a relationship with its customers. McDonald's digital billboards placed along roads adjusted to traffic intensity thanks to monitoring Google Visual.
Food industry brands prove year after year that they are leaders in creating simple yet persuasive advertising campaigns. It turns out that fast food restaurants know their customers' needs perfectly and skillfully use marketing strategy to increase brand recognition and improve consumer trust.
The battle for the best ad
The battle for the best ad
Every company tries to win as many customers as possible, so it's no surprise that brands create increasingly innovative and more personalized commercials, often referring to a competitor's previous project. A good example is McDonald's response to a promotion by one of Burger King's locations.
The response did not take long, and it quickly became clear who is the king among burgers.
