Cats in Advertising: A Review of International Campaigns [GALLERY]

It has long been known that cats rule the internet. Proud, independent, but also sweet and delicate. It comes as no surprise, then, that cats have become great advertising material! And these ads are not just about cat food – marketers around the world are showing that the feline world can sell various products: from cars to gym memberships.

We have selected 20 of the most interesting creative executions starring cats. And what's interesting, the cats in them appear as promoters of products other than the typically "feline" ones.

Cats in the starring role – a review of 20 campaigns

1. 3M (agency: Grey)

2. Temptations (agency: DDB)

3. Feel Clean (agency: Seven)

4. Otrivin (agency: Saatchi & Saatchi)

5. Scrabble (agency: Twiga)

From automotive to the gym

6. Volkswagen (agency: DDB)

7. FIAT (agency: Leo Burnett)

8. PEPSI

9. EUKANUBA

10. Pizza Hut (agency: Ogilvy)

11. Peugeot (agency: Euro RSCG)

12. Blumarea Dive School (agency: JWT)

13. Gripex (agency: Ogilvy)

Promotion with cats in international campaigns

14. Evde Fitnes

15. Mass Maker

16. Cadence

17. Protex (agency: Y&R Red Fuse)

18. Floor

19. Alpitour

20. MINI (agency: FCB)

 

 

Concepts from the article

JWT — JSON Web Token. A signed token containing encoded information about identity and permissions, often used in APIs or stateless sessions. It should be properly signed, have a limited validity period, and be protected from leakage.

Why it matters: It allows identity to be confirmed without querying the database on every request — the token carries signed data about the user and their permissions. It is the standard for sessions in APIs and distributed applications.

When it is used: In APIs and stateless login; wherever a session needs to work across multiple services.

What happens if you skip it: Used poorly (without an expiration date, with a weak signature), it becomes a key that cannot be revoked — once stolen, it works until the token's lifetime ends.

Summary

The gallery brings together 20 campaigns in which cats advertise products far removed from the typically feline categories – from Volkswagen, FIAT and MINI cars, through Pizza Hut food, to gym memberships (Evde Fitnes) or diving equipment (Blumarea Dive School). The creative work is behind agencies such as Grey, DDB, Ogilvy and Leo Burnett.

Fun fact: JWT appears in the list as the agency responsible for the Blumarea Dive School campaign. It is an opportunity to recall that in the tech industry, this abbreviation more often stands for JSON Web Token – the authentication standard in APIs.