Changes in the Industry
In 2025, the advertising industry is undergoing significant changes. More and more companies are deciding to abandon traditional extras in advertising in favour of solutions based on artificial intelligence. AI makes it possible to generate realistic virtual models and actors, which not only lowers production costs but also increases flexibility in creating campaigns. Thanks to AI, advertising content can be quickly adapted to changing trends and customer preferences.
Examples of Companies
One example of a company that is starting to use AI in advertising is Dove. Dove has committed not to use AI to manipulate the image of women in its campaigns, but at the same time it uses AI to personalise and automate advertising content. Other brands, such as Coca-Cola and McDonald's, are also experimenting with AI in creating dynamic ads tailored to individual customer preferences.
Impact on Society
Impact on the labour market
How AI is replacing people in the advertising industry
This change has a significant impact on the labour market. Abandoning traditional extras may lead to job losses in the advertising industry, but on the other hand, it opens up new employment opportunities in fields related to AI and software development. Moreover, AI can improve the effectiveness of advertising campaigns, which translates into better financial results for companies. Research shows that AI-based advertising campaigns can increase customer engagement by around 25% compared with traditional methods.
Fun fact
Virtual influencers are growing
A fun fact related to the use of AI in advertising is that generative models can create realistic virtual characters that are able to evoke emotions and engage viewers in a way that is unattainable for traditional methods. For example, virtual influencers are becoming increasingly popular on social media, gaining millions of followers and generating significant profits for brands.
Summary
The AI revolution in the advertising industry is inevitable. Although it may lead to job losses, it also offers new opportunities and increases campaign effectiveness. In the future, we can expect even more advanced applications of AI in advertising, which will certainly change the face of this industry.
