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BrandBrand
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In the media
21 grudnia 2016
<p><b>LINK4</b> po siedmiu latach zmienia identyfikację wizualną — nowe logo i system stworzyło <b>White Cat Studio</b>, agencja odpowiedzialna wcześniej m.in. za projekty dla PKO BP i PZU. Rebranding wiąże się ze zmianą właściciela (marka należy do Grupy PZU) oraz nowym pozycjonowaniem. Nowemu znakowi towarzyszy kampania z Kasią Moś i zespołem The Chance, oparta na przeboju „Hot Stuff” Donny Summer.</p>
Read article11 stycznia 2016
<p><b>COSTA COFFEE</b> startuje z pierwszą ogólnopolską kampanią wizerunkową – największą w polskiej branży kawiarnianej. Za kreację odpowiada agencja <b>RED8</b>, a media planuje MediaCom. W spocie telewizyjnym wykorzystano utwór Paula McCartneya „New”.</p>
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