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In the media
16 kwietnia 2018
<p><b>Gatta</b> zaprosiła gości do wyjątkowego świata zmysłów – sensorycznej instalacji „Gatta Intymnie” zaprojektowanej przez <b>Jadwigę Husarską-Sobinę</b>. W pięciu przestrzeniach z aksamitu, jedwabiu i koronki pobudzano dotyk, węch i słuch. Za oprawę zapachowo-muzyczną odpowiadała firma <b>IMS</b>.</p>
Read article16 sierpnia 2016
<p>Oferty banków stają się coraz bardziej podobne, więc marketerzy szukają przewagi w emocjach. Coraz częściej sięgają po <b>marketing sensoryczny</b> – aromamarketing i audiomarketing. Badania IMS pokazują, że odpowiednio dobrana muzyka wydłuża wizytę w miejscu sprzedaży o <b>20 procent</b>, a zapach najsilniej zapada w pamięć.</p>
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