We want to immerse you in the inspiring world of marketing and bring you valuable insights and experiences from the leaders of this field in Poland. This time, our guest is Katarzyna Meissner, Managing Director for Communications and Marketing at VeloBank.
The interview with Katarzyna Meissner, Managing Director for Communications and Marketing at VeloBank, is a story of unwavering courage and determination. Together with her team, she had to face the challenge of rebranding the brand — a process requiring not only strategic thinking, but also the ability to adapt quickly to changing market conditions and customer expectations.
VeloBank's rebranding – challenge and determination
Over the past year, VeloBank has earned recognition for its dynamic activities and innovative approach to marketing in banking. During the gala ceremony, Marketing Director of the Year 2023 Katarzyna Meissner received awards in the special categories of Launch / Re-Branding of the Year and Best Marketing and Sales Director. The most important distinction, however, was the Grand Prix award in the Marketing Director of the Year 2023 competition. It is also worth adding that the Marketing and Communications department she leads was recognised in the team category.
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Summary
Katarzyna Meissner, Managing Director for Communications and Marketing at VeloBank, together with her team, faced the difficult task of rebranding the brand, which required strategic thinking and rapid response to market changes. The success brought her industry recognition – she was awarded the Grand Prix in the Marketing Director of the Year 2023 competition, as well as awards in the Launch / Re-Branding of the Year and Best Marketing and Sales Director categories. Her team was also recognised in the team category, which confirms that marketing in banking is a field for bold, innovative action.
