Welcome to the world of MARKETING TALKS – a series of interviews and podcasts with marketing leaders in Poland, which we publish on Mediarun.com.
We want to immerse you in the inspiring world of marketing, as well as bring you valuable tips and experiences from the leaders of this field in Poland. This time our guest is Artur Gajewski, Marketing Director at FoodWell.
Artur Gajewski has over 15 years of experience in marketing. He is the co-founder of Purella Superfoods, which in 2022 merged with Bakalland, creating FoodWell. At FoodWell, Artur is responsible for setting the marketing communication strategy and developing brands. In addition, he oversees the research and development department, bringing an innovative, start-up character to the creation of new products for the company. He is also responsible for the quality department, ensuring smooth collaboration between the company's key areas and maintaining the highest quality standards.
From Purella to FoodWell – a career path
Artur Gajewski, Marketing Director at FoodWell, on strategy and plans
During the interview, Artur Gajewski talked about the beginnings of his professional career, which were full of determination and commitment. We also touched on the biggest challenges he had to face in his work. His story was an inspiring example for people who want to follow a marketing path and achieve success in this competitive industry.
Trends in the Healthy Food sector
Artur also presented us with trends related to the Healthy Food sector. He explained how FoodWell encourages people to try healthier and better products, so that food is not just a pleasure, but at the same time an investment in one's own health. During the interview, we also did not omit FoodWell's business goals and the new products the company intends to introduce in the future.
Awards and plans for the future
In 2021, Artur Gajewski received prestigious awards in two categories in the Marketing Director of the Year competition. He was honored as "Discovery of the Year: Best Start-up Marketer" and won the title of "Marketing Director of the Year 2021" for his achievements at PURELLA SUPERFOODS. The next edition of the competition will take place in November 2023!
Ultimately, this interview offers a full insight into the world of healthy food marketing and shows how valuable innovation, a healthy approach to nutrition, and passion in pursuing professional aspirations are. For listeners who are looking for motivation and valuable guidance, it is certainly an inspiring experience that can change their view of a career in marketing!
Summary
Artur Gajewski, co-founder of Purella Superfoods and Marketing Director at FoodWell, shares the story of his career and the challenges he encountered at work. In the interview, he discusses trends in the healthy food sector and shows how FoodWell encourages consumers to choose products beneficial to their health. In 2021, Gajewski won the title of "Marketing Director of the Year 2021" and "Discovery of the Year: Best Start-up Marketer," which highlights his significant contribution to the brand's development.
The company plans to introduce new products, combining the innovative character of a start-up with the experience of a large organization. It is a conversation that inspires action and shows that passion and a healthy approach to nutrition can be the key to success in marketing.
