In October, there was a change in the position of press officer at VOLVO CAR POLAND. Stanisław Dojsa handed over his duties to Alicja Górka-Pruszczak, who joined the company after two years of leading the corporate communications team at the BIG PICTURE agency. She will be responsible for managing the press office, content marketing, events, internal communications, and special projects.
Alicja Górka-Pruszczak New Press Officer at VOLVO
Alicja Górka-Pruszczak has spent the past two years leading the corporate communications team at the BIG PICTURE agency, gaining valuable experience and competencies in corporate communications. Her over 20 years of professional experience primarily includes strategic communications consulting, crisis communications consulting, and conducting media training. Over the years, she has planned and managed communication campaigns, including sustainability strategies for companies from various sectors, such as logistics, automotive, finance, professional services, technology, real estate, and FMCG. She has worked at renowned PR agencies such as Havas PR Warsaw, MSL Group, Weber Shandwick, and On Board - ECCO International Communications Network.
New Press Officer Faces New Challenges
Alicja Górka-Pruszczak took on the role of press officer at VOLVO at a key moment for the brand. She faces the challenge of launching the new electric models Volvo EX30 and Volvo EX90 on the market, which is part of the brand's global strategy for sustainable mobility. Her experience in sustainability and technology communications may prove crucial in promoting these innovative vehicles.
Alicja Górka-Pruszczak replaces Stanisław Dojsa, who worked for VOLVO for nearly eleven years. Stanisław Dojsa played a key role in the communications launch of many of the brand's models, managing sponsorship, partnership, and corporate activities. Details regarding his future career plans remain unknown for now.
Key Terms from the Article
Changes at VOLVO: Alicja Górka-Pruszczak as New Press Officer
PR — Public Relations. Activities that build an organization's reputation and relationships with its environment: media, customers, employees, partners, and communities. PR includes press releases, media relations, crisis management, events, and brand narrative.
Why it matters: It builds what no advertisement can buy: credibility through a third-party voice. Editorial coverage and a well-managed crisis carry more weight than a campaign — because someone else is speaking, not the brand about itself.
When it is used: Constantly: media relations, press releases, interviews, events; especially during a crisis and during company changes.
What happens if it is omitted: Without media relationships, a company speaks only through paid channels, and in a crisis it is left without spokespeople and without trust.
