Małgorzata Jasińska takes on the role of Marketing Director for Eastern Europe at Somfy
Somfy, a leading manufacturer of home automation and Smart Home systems, has expanded its management team in Eastern Europe. Małgorzata Jasińska has joined the company as Marketing Director, where she will be responsible for developing and implementing modern marketing solutions in the region.
For years, Somfy has focused on raising awareness of building energy efficiency – both among individual customers and business partners. The challenges posed by rising energy costs, climate change and increasingly stringent regulations such as the EPBD directive require the industry to take decisive action towards reducing CO2 emissions. The company actively supports energy-saving solutions such as blind and shutter automation, which can reduce building energy consumption by as much as 30% during the winter season and improve thermal comfort in summer, lowering indoor temperatures by 4-7°C.
New Marketing Director at Somfy
In her new role, Małgorzata Jasińska will be responsible for promoting automation technology in Poland, the Czech Republic, Romania, the Baltic States and the Balkans. A key task will also be implementing an integrated marketing strategy tailored to customer needs at every stage of their interaction with the brand – from building awareness and education, through solution selection, to purchase and after-sales service. Her efforts are aimed at further strengthening Somfy's position as a leader in the region.
Małgorzata Jasińska brings to the company extensive experience gained in managing marketing in international markets, particularly in the B2B sector. Over her career, she has successfully launched innovative products and implemented go-to-market strategies in European and Middle Eastern markets. She has successfully led digital transformation processes, initiating projects that increased market share and accelerated revenue growth. Her skills in building effective international teams and promoting inclusivity and diversity will have a significant impact on achieving Somfy's goals in the region.
Company information
Somfy is a leading manufacturer of home automation and Smart Home systems. The company focuses on solutions supporting building energy efficiency, including blind and shutter automation. Somfy actively supports energy-saving solutions that can significantly reduce energy consumption and improve user comfort.
Website: Somfy
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Key concepts from the article
B2B — Business-to-Business. A business model in which a company sells products or services to other organisations. The decision-making process usually involves more people, a longer sales cycle, tendering and expert content.
Why it matters: It forces a different kind of communication: the decision is made by a committee, the cycle lasts for months, and the content must convince an expert, not a consumer. Effective B2B marketing is about knowledge and trust, not impulse.
When it applies: When selling to companies: expert content, long cycles, tendering, business relationships.
What happens if you skip it: Treating a business customer like a consumer results in a campaign that shines but never makes it past the procurement department.
