Łukasz Borak: A New Chapter at Hyundai

Łukasz Borak joined Hyundai at a key moment in the company's development.

The model offensive presents the marketing department with many interesting challenges. Thoughtful and bold marketing activities are crucial for both short-term and long-term sales success. The automotive industry is currently undergoing major changes, for which Hyundai is perfectly prepared, offering cars in virtually every segment.

The marketing team's job is to support sales and communicate the advantages of these cars as widely as possible – boldly and consistently. "And that is exactly what we intend to do," says Łukasz Borak.

Borak has been involved in the automotive industry for 18 years. He began his career at the media house Zenith Optimedia Group, where he was responsible for media buying projects for clients from various industries, including the Polish branch of the Hyundai brand. He then worked at Peugeot Polska, where he served as media & CRM manager, and later as head of digital.

In 2015, Łukasz Borak joined the Volvo Car Poland team, where he spent 7 years working on marketing activities. For the past two years, he worked as global brand & marketing planning lead, coordinating activities across numerous European markets, including Sweden and the United Kingdom. He is a graduate of marketing and management at Kozminski University, where he also completed an Executive MBA.

Łukasz Borak brings to Hyundai enormous experience and strategic vision, which will be crucial in the brand's further development in a dynamically changing automotive market.

The Hyundai Brand

Hyundai Motor Company, founded in 1967 in South Korea, is one of the largest car manufacturers in the world. The Hyundai brand, whose name means "modernity", has gained global recognition thanks to innovative technologies, reliability and attractive design.

Hyundai offers a wide range of vehicles, including compact city cars, elegant sedans, spacious SUVs and eco-friendly electric vehicles. Models such as the Hyundai Elantra, Sonata, Tucson, Santa Fe as well as the eco-friendly Ioniq and Kona Electric have won numerous awards for quality, safety and innovation.