CBRE is introducing a new strategic advisory service for companies and investors, to be led by Joanna Mroczek. A team of nearly 20 specialists will focus on, among other things, business transformation, portfolio optimisation and ESG, responding to growing pressure for change in the market environment.
CBRE is expanding its offering for companies and investors with a new strategic advisory service. The unit, tasked with providing a comprehensive package of real estate strategy and business development services, will be led by Joanna Mroczek. Together with the heads of teams comprising nearly 20 specialists from various departments, they will offer clients a range of services relating to the business transformation process.
Our clients are under constant pressure from the changes taking place in their areas of operation. They are therefore looking for comprehensive, hard-data-driven advice on their strategy and on the actions that will help steer their business onto new tracks in the context of real estate. Our new service perfectly addresses this need. I am convinced that strategic advisory under Joanna Mroczek's experienced eye will become an important part of our portfolio.
Daniel Bienias, Managing Director of CBRE in Poland
As part of the strategic advisory service, clients receive a comprehensive package of activities, individually tailored to their business development strategy. Joanna Mroczek, together with the heads of teams comprising nearly 20 specialists from various departments, will offer clients a range of services relating to the business transformation process. The new services will also integrate and strengthen the existing consulting offering, covering: change and workplace management, supply chain and sales network management, market analyses and forecasts, strategic optimisation of real estate portfolios, ESG and sustainability services, digital transformation, capital advisory, and advisory for the public sector in areas such as "smart cities" and "placemaking". The consulting services will be based on a range of modern analytical tools developed recently by CBRE's local and global team.
In addition to her responsibility for building the strategic advisory practice, Joanna Mroczek is also head of CBRE's market research and advisory team for the Central and Eastern Europe region, which analyses office, industrial, retail and residential markets in 9 countries across the region. She is also a member of the company's operational board and specialises in streamlining organisational processes, building teams and strengthening the company's competitive advantage. Joanna has been connected with the commercial real estate market for over 20 years and has worked at CBRE for 15 years. Joanna is a graduate of the Warsaw School of Economics and of the AMP Management Studies programme at IESE Business School in Barcelona and the Stern Leadership Academy programme at Stanford GSP University.
Summary
CBRE is expanding its offering with strategic advisory that integrates its existing consulting services – from change management, through portfolio optimisation, to ESG and digital transformation. The new unit will be led by Joanna Mroczek, who combines this role with heading the market research team for Central and Eastern Europe. With the support of global analytical tools, the company aims to respond to the pressure for change among its clients and strengthen its market position.
