Martyna Solińska was promoted to the position of managing director of the 38Content Communication agency at the beginning of October 2024. In her new role, she will be responsible for the day-to-day management of the agency, developing the team and its competencies, as well as exploring new business directions. Prior to taking on this role, she served as Strategy Director, where she was responsible for the agency's strategic and advisory activities.
Since the founding of 38Content Communication, the agency's key values have been development, mutual respect, understanding and fulfilling client needs, as well as pursuing activities that benefit both the organization and its partners. Katarzyna Życińska, the agency's CEO, expressed pride in having been able to build a team that has developed these values over the years, largely thanks to her collaboration with Martyna Solińska.
According to Życińska, over the past years Martyna has inspired the entire team with her intelligence, commitment and ability to motivate others, which she will continue to do in her new position. She is convinced that the development of 38Content Communication and their shared vision of communication activities will remain Martyna's priority.
Her creativity, professionalism and determination will help not only to achieve the set goals, but also to introduce innovative solutions that will strengthen the agency's position in the market.
38Content Communication, founded in 2010, is managed by Katarzyna Życińska, Zbigniew Badziak and Grzegorz Jarosz. The agency specializes in creating strategies and implementing activities in the areas of corporate, brand and product PR, ESG, as well as integrated content campaigns.
Company information
38Content Communication is an agency specializing in creating strategies and implementing activities in the areas of corporate, brand and product PR, ESG, and integrated content campaigns. The agency was founded in 2010 and is managed by Katarzyna Życińska, Zbigniew Badziak and Grzegorz Jarosz.
Promotion at 38Content Communication to the position of managing director
In 2024, Martyna Solińska was promoted to the position of managing director, having previously served as Strategy Director. In her new role, she will be responsible for the day-to-day management of the agency, developing the team and its competencies, as well as exploring new business directions.
Website: 38Content Communication
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Concepts from the article
PR — Public Relations. Activities that build an organization's reputation and its relationships with its environment: the media, clients, employees, partners and communities. PR encompasses press releases, media relations, crisis management, events and brand narrative.
Why it matters: It builds what no advertisement can buy: credibility in someone else's voice. An editorial publication and a well-handled crisis weigh more than a campaign — because it is a third party speaking, not the brand about itself.
When it is used: Continuously: media relations, press releases, interviews, events; especially during a crisis and during changes within a company.
What happens if it is omitted: Without media relations, a company speaks only through paid channels, and in a crisis it is left without spokespeople and without trust.
