Polish gaming and metaverse marketing agency Gameset has established a long-term partnership with the world's most advanced platform enabling the creation of native in-video game ads (so-called in-game ads). Through this collaboration, Gameset has become the company's agency partner in Central and Eastern Europe. Thanks to the partnership, the agency has further expanded its offer aimed at clients wanting to strategically introduce their brands into gaming or the metaverse.

gameset

Gameset has established a long-term partnership with Anzu,

Gameset's Partnership with Anzu

the world's most advanced platform enabling the creation of native in-video game ads (so-called in-game ads), including in Roblox. As a result, the Polish gaming and metaverse marketing agency has become the company's agency partner in Central and Eastern Europe.

Gameset on the Collaboration

Since its inception, Gameset has offered the best gaming marketing solutions for its clients. In addition to agency competencies and a network of creators, we can now implement pioneering solutions in in-game advertising thanks to our partner Anzu. We are especially pleased with this collaboration because Polish clients will now be able to benefit from best practices from around the world in placing display ads within games so that they are both effective and efficient – says Piotr Bombol, Chief Strategy Officer at Gameset and board member of LTTM.

Gameset Develops Gaming and Metaverse Marketing through Partnership with Anzu



Anzu on the Eastern European Market

The gaming market in Eastern Europe is growing rapidly. It is projected to be worth $2 billion by the end of this year, and by 2027 there will be 77 million gamers in the region, so we are even more pleased to establish cooperation with Gameset agency. The cooperation between Anzu and Gameset means that advertisers in Eastern Europe will be able to reach this huge, rapidly growing audience through in-game advertising that preserves the gameplay experience. Reaching this massive audience in an effective and efficient way is now easier than ever, thanks to our patented adaptive technology, recent collaboration with IAS, and a full suite of integrations with other trusted AdTech providers – says Stephanie Lublinski, Head of Partnerships (Emerging Markets) at Anzu.



Anzu enables advertisers to reach gamers on mobile devices, PCs, and consoles through non-intrusive ads that are part of the gameplay. The offer includes, among others, Roblox, which is currently one of the most popular virtual worlds (over 50 million active users per day in May 2022). Ads created through the platform are measurable, scalable, and have high viewability. It provides advertisers with advanced targeting and reporting capabilities. The company has completed campaigns for brands such as PepsiCo, Vodafone, and Samsung.