In May Facebook confirmed the acquisition of the GIPHY app
What did Facebook buy?
According to press.pl, the transaction could have been worth as much as $400,000,000.
What are Facebook's plans?
Facebook announces that the team that has so far worked on the app will be merged with the team built on the Instagram side. It is to this part of the corporation that the new acquisition will be assigned.
GIPHY is a leader in self-expression and creativity, and joins Facebook as part of the Instagram team. GIPHY adds variety to everyday conversations. In the future, we plan to integrate its GIF library with Instagram and our other apps, which will give users the ability to express themselves faster. – we can read in Facebook's statement
What is GIPHY for Facebook?
Facebook with the GIPHY acquisition — what are the integration plans?
The GIPHY app should already be familiar to Facebook users; more than 50% of visits to it come precisely from this company's apps. Integrating the platforms will make it easier to match stickers or GIFs in direct conversations and on Stories.
What about integration?
The app will remain compatible with the other services using its resources, such as Twitter, Pinterest, Slack, Reddit and others.
Summary
Facebook bought the GIPHY app, and according to press.pl the transaction could have been worth as much as $400,000,000. The new acquisition will come under Instagram's wing, and the team working on the app is to be merged with that platform's team. The company plans to integrate the GIF library with Instagram and its other apps, which is intended to make it easier for users to express themselves in conversations and Stories. Interestingly, more than half of visits to GIPHY already come from Facebook's apps. However, the app will remain compatible with other services, such as Twitter, Pinterest, Slack or Reddit, which will allow it to operate also outside the company's ecosystem.
