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QRTECHNICZNE
TechnicalHow it works under the hood

QR CODE

Quick Response Code

A two-dimensional barcode containing text, a URL, contact data, or other information readable by a camera. It may include error correction, but links embedded in the code should be treated with the same caution as any external source.

Why it matters

Transfers the user from paper to the internet with a single phone movement: links, payments, tickets, or business cards are stored in a square that resists damage thanks to error correction.

What's missing without it

Without the code, manually copying addresses from printed materials discourages users — most never reach the intended website.

When it is used

On printed materials, packaging, screens, and invoices (e.g., payment codes); treat links in the code cautiously, as with any external link.

How we use it

CMS generates a QR code leading to a campaign landing page, restaurant menu, or contact form.

Numbers worth knowing

Technical in data

26%

Prognozowany udział w pełni elektrycznych pojazdów (BEV, bez hybryd) w europejskim parku samochodowym do 2035 roku, w porównaniu z 4% w 2025 r.

BCG2035Europe

88%

Meta podaje, że ponad 88% z 137 000 usuniętych reklam oszukańczych w Polsce zostało wykrytych automatycznie przed zgłoszeniem.

Meta09/2026Poland

2 500 000 000 000 USD

Prognozowane światowe wydatki na AI w 2026 roku.

Gartner2026global

Figures from the same field — collected in our market data base.

QR CODE — what is it? | Mediarun Glossary