18%
Odsetek Europejczyków posiadających prywatny produkt emerytalny (według EIOPA)
BCG2025Europe
The tendency to imitate others' behaviors, especially in uncertain situations.
Why it matters
Builds trust faster than any product argument.
What's missing without it
Without it, an offer looks unproven, even if it's the best.
When it is used
On sales pages, in ads, emails, and social media.
How we use it
Reviews, customer count, logos, implementation descriptions, user-generated content.
Fun fact
The mechanism has a dark side: in Asch's famous experiment, one-third of participants agreed with an obviously wrong group answer just to fit in. The same force drives opinions in stores.
Numbers worth knowing
Psychology in data
3
Prognoza stosunku pracujących do emerytów w Europie do 2045
BCG2045Europe
31%
Odsetek konsumentów korzystających z AI na pewnym etapie ścieżki zakupowej, około 3-krotnie więcej niż 18 miesięcy temu.
Boston Consulting Group (BCG)2026global
Figures from the same field — collected in our market data base.