18%
Odsetek Europejczyków posiadających prywatny produkt emerytalny (według EIOPA)
BCG2025Europe
The tendency to value things more highly once you own them — or even just feel as though you own them.
Why it matters
Explains the power of free trials, configurators, and personalization.
What's missing without it
Without leveraging this mechanism, a product remains an abstraction until purchase.
When it is used
In free trials, configurators, and saved settings.
How we use it
Referring to items as the user's own: your plan, your project, saved for you.
Fun fact
In an experiment with mugs, those who received a mug demanded about twice as much for it as those who didn't have it were willing to pay. Same mug, only difference was ownership.
Numbers worth knowing
Psychology in data
3
Prognoza stosunku pracujących do emerytów w Europie do 2045
BCG2045Europe
31%
Odsetek konsumentów korzystających z AI na pewnym etapie ścieżki zakupowej, około 3-krotnie więcej niż 18 miesięcy temu.
Boston Consulting Group (BCG)2026global
Figures from the same field — collected in our market data base.