18%
Odsetek Europejczyków posiadających prywatny produkt emerytalny (według EIOPA)
BCG2025Europe
A phenomenon in which too many options reduce satisfaction and the likelihood of making a decision.
Why it matters
Justifies simplifying offerings — fewer options often lead to more sales.
What's missing without it
Without limiting choices, customers delay decisions to keep comparing.
When it is used
In pricing pages, product configurations, and category structures.
How we use it
Offer three packages instead of nine, with one clearly recommended.
Fun fact
In a study with a jam tasting stand, the version with twenty-four flavors attracted more people, but significantly fewer people actually bought jam compared to the version with six flavors.
Numbers worth knowing
Psychology in data
3
Prognoza stosunku pracujących do emerytów w Europie do 2045
BCG2045Europe
31%
Odsetek konsumentów korzystających z AI na pewnym etapie ścieżki zakupowej, około 3-krotnie więcej niż 18 miesięcy temu.
Boston Consulting Group (BCG)2026global
Figures from the same field — collected in our market data base.