1.7%
Prognozowany średnioroczny wzrost (CAGR) europejskiego rynku aftermarket do 2035 roku.
BCG2024Europe
The customer pays once for a product, license, access to content, or service delivery. Examples: boxed software, online courses.
Why it matters
Simplifies sales and accounting; no need to manage recurring billing cycles.
What's missing without it
Without adding a recurring model, the company must acquire all revenue anew every month.
When it is used
For products with a clearly defined scope and a one-time delivery process.
How we use it
Revenue is not recurring — you need a constant flow of new customers or repeat purchases.
Numbers worth knowing
Monetization models in data
116 000 000 000 EUR
Prognozowana wartość europejskiego rynku aftermarket w 2035 roku, w porównaniu z 99 mld EUR w 2025 r. (na poziomie hurtowym, bez robocizny).
BCG2035Europe
75%
Odsetek konsumentów gotowych korzystać z agentów AI jako osobistych asystentów zakupowych.
Accenture06/2025global
Figures from the same field — collected in our market data base.