Mediarun Glossary
Campaigns, deliverability, automation
14 terms in this section
Bounce RateThe percentage of emails that were not successfully delivered to recipients.CTORClick-to-Open Rate: the percentage of email recipients who opened the email and then clicked on a link.Delivery RateThe percentage of messages successfully delivered to the recipient's server.Email CTRThe percentage of delivered emails in which the recipient clicked a link.Email ROIReturn on investment from email marketing expenditures.Forward RateThe percentage of recipients who forward or share an email with others.Inbox Placement RateThe percentage of emails that land in the inbox rather than the spam folder.List Growth RateThe net rate of growth of the subscriber list.Open RateThe percentage of delivered emails that were opened by recipients.Optimal Send TimeThe best time to send based on historical performance data.Revenue Per EmailAverage revenue generated by one delivered email.Segment PerformanceA metric indicating a segment's performance relative to the entire customer base.Spam Complaint RateThe percentage of delivered messages marked as spam.Unsubscribe RateThe percentage of recipients who unsubscribe from the mailing list after receiving a message.