Mediarun Glossary
E-commerce
Selling online
14 terms in this section
AOVAverage order value: revenue divided by the number of orders.Add-to-Cart RateThe percentage of product impressions that result in an item being added to the cart.Cart AbandonmentThe percentage of shopping carts that are not completed at checkout.Checkout AbandonmentThe percentage of started checkouts that are not completed with a purchase.Device Conversion ComparisonComparison of conversion rates between devices.Discount ImpactThe effect of a discount on margin and the required sales volume.First vs Repeat RevenueThe share of revenue generated from returning customers relative to total revenue.Free Shipping ThresholdRecommended threshold for free shipping.Product View-to-Buy RateThe percentage of product views that result in a purchase.RPVRevenue Per Visitor: average revenue per user.Refund Rate by ProductThe percentage of returns at the level of a specific product.Return RateThe percentage of returned orders or products.Search-to-Buy RateThe percentage of internal searches that result in a purchase.Upsell/Cross-sell RatePercentage of orders that include an additional product or a higher-priced variant.