18%
Odsetek Europejczyków posiadających prywatny produkt emerytalny (według EIOPA)
BCG2025Europe
Research conducted on a large group of respondents using the same questionnaire. Results are calculated statistically and generalized to the entire population.
Why it matters
Provides hard numbers for decision-making: how many, how often, at what price. Answers the question 'who and how much'.
What's missing without it
Without them, decisions about budgets and products rely on the intuition of a few people in management.
When it is used
When you need representative data: market size, market shares, purchase frequency.
How we use it
An online survey of a thousand consumers to estimate a brand's market share.
Fun fact
The first large-scale opinion polls started in the USA in the 1930s. A major blunder occurred in 1936: a poll based on two million questionnaires incorrectly predicted the election winner, because the sample was drawn from telephone subscriber lists and car owners.
Numbers worth knowing
Market research in data
3
Prognoza stosunku pracujących do emerytów w Europie do 2045
BCG2045Europe
31%
Odsetek konsumentów korzystających z AI na pewnym etapie ścieżki zakupowej, około 3-krotnie więcej niż 18 miesięcy temu.
Boston Consulting Group (BCG)2026global
Figures from the same field — collected in our market data base.