18%
Odsetek Europejczyków posiadających prywatny produkt emerytalny (według EIOPA)
BCG2025Europe
The added value a brand brings to a product: awareness, associations, perceived quality, and loyalty.
Why it matters
Enables maintaining a higher price than an unbranded product with the same features.
What's missing without it
Without it, you compete solely on price, and the winner is whoever has lower costs.
When it is used
In brand valuation, audits, and strategy planning.
How we use it
Aaker's model: awareness, loyalty, perceived quality, associations, and other assets.
Fun fact
In the balance sheets of the largest companies, the brand can be worth more than all factories combined. In acquisitions, this difference is the subject of the most intense negotiations.
Numbers worth knowing
Market research in data
3
Prognoza stosunku pracujących do emerytów w Europie do 2045
BCG2045Europe
31%
Odsetek konsumentów korzystających z AI na pewnym etapie ścieżki zakupowej, około 3-krotnie więcej niż 18 miesięcy temu.
Boston Consulting Group (BCG)2026global
Figures from the same field — collected in our market data base.