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Artificial intelligenceModels, how to run them and their limits

NLP

Natural Language Processing

A field of AI focused on analyzing, understanding, and generating human language. Includes classification, data extraction, sentiment analysis, translation, search, and language models.

Why it matters

Enables machines to work with text as data: finding meaning, extracting names and amounts, assessing tone. The foundation of all language-understanding tools.

What's missing without it

Without language processing, text is just a string of characters for the system — search works only by words, and content analysis requires human intervention.

When it is used

In semantic search, sentiment analysis, data extraction from documents, and content classification.

How we use it

Automatically assigning categories, tags, and tone to content published in a CMS.

Numbers worth knowing

Artificial intelligence in data

26%

Prognozowany udział w pełni elektrycznych pojazdów (BEV, bez hybryd) w europejskim parku samochodowym do 2035 roku, w porównaniu z 4% w 2025 r.

BCG2035Europe

88%

Meta podaje, że ponad 88% z 137 000 usuniętych reklam oszukańczych w Polsce zostało wykrytych automatycznie przed zgłoszeniem.

Meta09/2026Poland

2 500 000 000 000 USD

Prognozowane światowe wydatki na AI w 2026 roku.

Gartner2026global

Figures from the same field — collected in our market data base.

NLP — what is it? | Mediarun Glossary