This unique publication was created for marketers, e-commerce directors, and all online stores that would like to start selling through live commerce. The free e-book is 60 pages of pure expert knowledge!
It might seem that organizing a sales live stream is nothing difficult, but starting efforts toward creating interactive e-commerce that combines the advantages of both worlds (entertainment, all the benefits of physical stores, and the convenience of online shops) requires knowledge and experience, thanks to which we know a few elementary rules without which we simply will not achieve success.
To make it easier for marketers to begin their adventure with live commerce, the creators of Live Market have prepared a free e-book containing a wealth of substantive knowledge and tips prepared by the experts behind the Live Market app.
Many examples of live commerce in use
Well-known brands and sales giants already use live commerce: Amazon, Douglas, Tommy Hilfiger, CCC, Sephora, AVON, tołpa, IKEA, and Kubota.
Expert statements
Live commerce revealed — why is it worth joining the trend?
The publication features statements from e-commerce industry specialists (OLX, Adform, MobeeDick, Lancerto, Tołpa, Adcookie), and the introduction covering the history and scale of the live commerce phenomenon was prepared by the editorial team of NowyMarketing.
Why is it worth getting into live commerce?
Live commerce (also known as social commerce or shoppable entertainment) is a marketing phenomenon that involves creating online meetings during which products are sold live.
From the customer's perspective, live commerce adds a human element to the entire online shopping experience. It reminds us how important a role shopping plays in society as entertainment and social integration. It does not require text, is mobile-friendly, and above all focuses on increasing the recipient's curiosity and emotions.
From the seller's perspective, however, it is the best way to present a unique offer in terms of price and product — during a live stream we can organize launches, sell off end-of-collection items, sets, and offer time-limited promotions (this forces consumers to make purchasing decisions faster). In addition, thanks to live commerce we gather knowledge about users from various categories and use it to build a consistent, expanded profile.
- Are you planning to start running sales live streams?
- Do you want to find out what makes up the "atmosphere" of a live stream and what you must not forget during production?
- Do you want to convince your bosses to invest in live commerce?
Download the free e-book: LINK
Prepared by: PN
