Zalando inspires people to get active in new campaign "The Best Is Yet To Come"
Zalando launches the campaign "The Best Is Yet To Come", aimed at encouraging people to take on new sporting challenges.
The campaign features well-known figures such as Robert Lewandowski, Alexia Putellas, Caro Daur, Ebru Önal and Pusha T, who together promote the positive impact of sport on wellbeing and a sense of belonging.
As part of the campaign, Zalando is launching its first adaptive sportswear collection in June, available under the brands Pier One Sports and Even&Odd active. The initiative is tied to the upcoming Olympic Games and European Football Championship, and its aim is to encourage customers to try different sports without fear of failure.
Robert Lewandowski stars in the Zalando campaign – what message does the initiative carry?
The campaign invites sports enthusiasts to train together with Robert Lewandowski, Alexia Putellas, Caro Daur, Ebru Önal and Pusha T, discovering confidence through a variety of abilities. The campaign's message emphasises that physical activity in any form has a positive effect on physical and mental health and helps people get to know themselves better.
