Katarzyna Koper and Marta Chmielewska of VeloBank honoured at the Marketing Director of the Year 2024 Gala

The jury of the Marketing Director of the Year 2024 competition recognised the communication and employer branding activities carried out by VeloBank, awarding distinctions to Katarzyna Koper, Director of the PR Office, and Marta Chmielewska, Director of the Internal Communication Office. The awards highlight their contribution to building the bank's image and delivering innovative projects in marketing and communication. During the gala ceremony, Katarzyna Meissner, Managing Director at VeloBank responsible for communication and marketing, also took to the stage and, together with Marcin Morawski of Dell Technologies Poland, presented the Grand Prix award of this year's competition.

Katarzyna Koper was recognised in the Master of Communication / PR category for effectively managing communication that turned difficult situations into opportunities to strengthen the bank's image. Thanks to her bold approach, the company managed to rebuild customer trust and win new clients, which was crucial to strengthening the brand in the market.

– The distinction in the Marketing Director of the Year 2024 competition is an honour for me and a confirmation that hard work and a bold approach to communication bring tangible results. As VeloBank, we constantly strive to set standards of transparent and valuable communication in the financial industry, focusing on building trust in our brand. I am grateful to the entire team for their support and commitment to ambitious projects that shape VeloBank's image and strengthen its market position – says Katarzyna Koper, Director of the PR Office at VeloBank.

Awards for Katarzyna Koper

Marta Chmielewska received the award in the Master of Employer Branding category for her work on building relationships with employees and inspiring them to change. Thanks to her efforts, VeloBank has become an example of an organisation where dialogue, support and a clear vision of the future are key to building employee engagement and loyalty.

– I am glad that our organisational culture has been recognised. This distinction is, above all, an acknowledgement of the work of the team that engages every day in building relationships based on mutual support and understanding. This title is primarily proof of how important it is to put people at the centre of every organisation – points out Marta Chmielewska, Director of the Internal Communication Office at VeloBank.

About the competition

Distinction for Marta Chmielewska

Marketing Director of the Year is one of the key events in the marketing and communication industry. For 13 years it has recognised leaders who introduce innovative communication solutions, creating value for their clients and partners. During the gala ceremony, awards are presented to marketers who, through their courage and creativity, set new directions for the industry.

The organiser of the competition is the publisher of Mediarun.com, which for more than a dozen years has been reporting on the most important trends and changes in the marketing and communication sector in Poland.

Company information

VeloBank is a bank whose communication and employer branding activities were recognised in the Marketing Director of the Year 2024 competition. The company focuses on building trust in its brand and creating valuable communication in the financial industry.

The distinctions were awarded to Katarzyna Koper, Director of the PR Office, and Marta Chmielewska, Director of the Internal Communication Office, for innovative projects in marketing and communication.

Website: Velobank

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