From August 26 to September 10, the IKEA Festival will take place in IKEA stores and online. In nine cities around the world, over nine days, the brand will explore ten themes aimed at celebrating creativity and ingenuity in home life.
In the "Life at Home" report prepared by IKEA in 2021, 26% of people worldwide said that pursuing hobbies or personal projects is important for maintaining well-being, and 32% of respondents want to spend more time pursuing their passions. Interestingly and worth highlighting, nearly half of Poles (47%) who made significant efforts to reorganize their homes during the pandemic now have a more positive opinion of them. During the two-week IKEA Festival, people from around the world will be able to learn from creators and innovators to gain courage and motivation to take active action in their homes. Because just a small step is enough to go from dreams to actions!
We successfully draw from world cuisine, diversifying our diet and introducing new flavors — so why not do the same for our homes? The IKEA Festival is a good start. Over nine days, 9 IKEA stores in global metropolises will transform into spaces full of inspiration. Special in-store events, live shopping, and content created by selected personalities on social media will focus on ten themes: food, sports, games, music and dance, nature, fashion and beauty, collecting, art and crafts, focus and wellness, and pets. A new online platform will also be available, where viewers can watch the festival live from anywhere in the world. Through live broadcasts and themes close to home life, IKEA wants to motivate people to share their passions and ideas, inspiring others to pursue them.
“We have been delighted to watch the IKEA Festival evolve. This time we are focusing on people who want to spend more time pursuing their passions and hobbies. We want to show the impact that a bit of creativity can have on arranging your own space,” says Marcus Engman, Chief Creative Officer at Ingka Group.
For IKEA, this is a festival of many firsts, including the first global TikTok campaign. With this new edition of its event, IKEA is collaborating with young and promising creators who will turn inspiration from the event into reality, demonstrating the scale of diversity of products available at IKEA and how the brand's solutions can be tried out at home.
The hosts of this year's festival will be Texas, Vienna, Shanghai, New York, Sydney, Stockholm, Tokyo, Madrid, Paris and… the comfort of your own home!
The IKEA Festival will take place not only in nine "host" cities, but also in many other IKEA stores around the world. Attractions will include speed dating with interior design specialists, food trucks serving IKEA's latest offerings, and in-store events.
In Poland, special offers are planned for IKEA Family club members. More information about activities in individual stores at: IKEA.pl.
The festival can be watched from August 26 to September 10 at: IKEA.pl/festiwal.
Key IKEA Festival events
Texas, Vienna, Shanghai, New York, Sydney, Stockholm, Tokyo, Madrid, Paris
and… Your home!
On August 26, the IKEA store in Texas will kick off the IKEA Festival with topics related to
making music at home and will offer tips on how to turn your own four walls
into a dance floor for neighbors and friends.
On August 27, the event moves to IKEA Wien Westbahnhof in Vienna. Visitors and viewers will learn how to make famous Viennese cookies — vegan style, and will also take part in upcycling workshops.
On August 28, IKEA Xuhui in Shanghai will take the lead, preparing for IKEA's twenty-five years in China (in 2023). Viewers will be able to visit the homes of two interior design department employees whose passion is crafts and food. They will show how to organize crafting tools and materials, how to make wall decorations from scratch, and finally, how to make plum wine.
On September 2, we return to the United States, this time to IKEA Brooklyn
in New York, where attractions will include a fashion show in Köket, showcasing Brooklyn design and tips on workspace and storage solutions for everything related to fashion or beauty.
On September 3, IKEA Tempe in Sydney will host an avid traveler who will share tips on living in a small space, and a vegan — with fresh ideas on sustainable eating. The day will be rounded off with live music played in stunning Sydney Harbor.
Stockholm will take over on September 4 at the newly opened IKEA City center
in Gallerian, where a day of online and in-store gaming will take place. Key attractions include live interviews with players from the Swedish national team, as well as a visit
to the home of a well-known chef and former athlete.
September 8 is an invitation to one of the iconic street fashion and lifestyle spots. During three live stream sessions at IKEA City in Tokyo, viewers will learn fashion tips and be inspired by simple but delicious recipes.
On September 9 at IKEA San Sebastian de los Reyes in Madrid, games will once again be the main theme of the day. Key events will also include a room makeover for a young gamer and a conversation with a psychologist and Gen Z influencers about topics that matter to them in the context of mental health.
The festival finale on September 10 will take place at IKEA in Paris. In the fashion capital, viewers will meet a range of creative and inspiring people. An upholstery expert will share how her living space inspires her every day to create the most beautiful designs. Meanwhile, a florist will show her ambitious project of building a tiny house.
The festival can be watched from August 26 at: IKEA.pl/festiwal.
About IKEA
About IKEA
The IKEA brand name is an acronym — formed from the initials of the founder's first and last name and the names of the farm and parish he came from (Ingvar Kamprad Elmtaryd Agunnaryd).
IKEA's vision is to create a better everyday life for many people. We offer functional and well-designed home furnishing items that combine quality and affordable prices. We operate in line with sustainable development, implementing the People & Planet Positive strategy.
The Ingka Group* in Poland currently has 11 IKEA stores, 98 Order Collection Points (including Mobile Points),
8 Planning Studios and an IKEA Planning Point, managed by IKEA Retail. It also owns five shopping centers managed by Ingka Centres Polska and a Distribution Center located in Jarosty near Piotrków Trybunalski supplying 35 IKEA stores in Central and Eastern Europe. The Ingka Group also owns six wind farms in Poland that generate more renewable energy than the annual energy consumption associated
with IKEA's operations in the Polish market.
In fiscal year 2021, over 22.5 million people visited Polish IKEA stores, and the IKEA.pl website recorded over 163 million visits.
*Ingka Group, formerly known as the IKEA Group, is the largest IKEA franchisee. Worldwide, it manages nearly 400 stores in 32 countries. The name Ingka comes from the surname of IKEA's founder — Ingvar Kamprad.
Summary
IKEA Festival 2022 will run from August 26 to September 10, combining in-person events in nine cities with online broadcasts on the IKEA.pl/festiwal platform. The program includes culinary workshops, fashion shows, meetings with creators and conversations about mental health. The finale is planned in Paris, and the whole event is meant to inspire people to pursue hobbies at home. In Poland, special offers await IKEA Family club members.
