AI in Marketing Communication – Time for Action or Still in the Making? PRoto Knowledge Congress on November 20!
How artificial intelligence is changing the marketing communication industry – this is the main theme of the Knowledge Congress organized by PRoto, which will take place on November 20, 2024, at Kinoteka in Warsaw. The PRoto portal is organizing the conference "AI in Marketing Communication – Time for Action or Still in the Making? How to Find Your Way Through the Jungle of Artificial Intelligence Models" on the occasion of the 20th anniversary of its activity.
Artificial intelligence is becoming increasingly important in the world of marketing communication. Many experts are wondering how this technology will change the daily work of specialists and what challenges it will pose for them. This is precisely what the conference organized by PRoto will be devoted to.
Is the Industry Already in the Action Phase?
The event aims to answer the question of whether the communication and marketing industry is already in the action phase, using the full potential of AI, or is just beginning the process of creating new solutions that use artificial intelligence.
CLICK HERE TO REGISTER FOR THE EVENT>>>
During the congress, participants will have the opportunity to listen to presentations and discussion panels covering topics such as:
- Using AI in the daily work of agencies and marketing and PR departments
- The future of marketing communication in light of AI
- Legal aspects of using artificial intelligence in communication activities
- Recommended AI tools for use in daily work
- Trends in the context of AI and beyond
The Congress is organized in connection with the 20th anniversary of PRoto.pl, the leading industry portal dedicated to the marketing communication sector. On this occasion, the conference program includes a discussion summarizing the past 20 years in the industry.
Experts on Stage
Among the speakers will be experts such as:
- Tomasz Klekowski, board advisor in the field of digital transformation of enterprises, economy, and society,
- Łukasz Kosuniak, consultant and practitioner of B2B marketing,
- Anna Wawszkiewicz, Marketing Manager at More Bananas,
- Maciej Ślusarek, managing partner at SKP law firm, co-head of the IP/TMT practice,
- Agata Staniszewska, Communications Director (Poland & CEE) at Teva Pharmaceuticals,
- Igor Bielobradek, B2B marketing specialist, head of the Digital team at Deloitte in Poland,
- Olga Adamkiewicz, expert in marketing, communication & AI,
- Daria Tworek, Managing Partner at Publicis Consultants, Vice President of the Association of Public Relations Firms,
- Paweł Sanowski, President of PRoto, President of the Institute of Media Monitoring,
- Karol Stryja, author of the podcast 99 Faces of AI,
- Monika Borycka, founder and CEO of the TrendRadar brand,
- Katarzyna Życińska, President of the Association of Public Relations Firms, CEO of 38Content Communication,
- Piotr Jamrogiewicz, Development Director at K+ PR (K+ Group),
- Michał Dunin, Managing Director of Webtalk, leader of the SAR Group for AI in the communication industry.
The conference is aimed at representatives of the broadly understood marketing communication industry who want to better understand the impact of artificial intelligence on their daily work, as well as at all those interested in the development of modern technologies in business.
The Congress "AI in Marketing Communication – Time for Action or Still in the Making?" is a must-attend event for anyone who wants to stay up to date with the latest trends and technologies.
More information about the event, including the full agenda, can be found in the Congress section on PRoto.pl. Tickets are available on the website.
Register today. Take part in an event full of practical industry knowledge and celebrate with us the 20th anniversary of PRoto!
See you on November 20 in Warsaw!
The main partner of the event is the Institute of Media Monitoring.
Conference partners include the Association of Public Relations Firms, the Polish Public Relations Association, IAB Poland, the SAR Marketing Communication Association, IAA Poland, and the Polish Advertisers Organization.
Media patrons: Press, aboutmarketing.pl, Mediarun.
Company Information
PRoto is a leading industry portal dedicated to the marketing communication sector. It organizes the conference "AI in Marketing Communication – Time for Action or Still in the Making?", which is held in connection with the 20th anniversary of its activity. The event aims to analyze the impact of artificial intelligence on the work of specialists in the industry.
Website: PRoto
