Where Do They Get These Ideas? 5 Trends Worth Tapping Into in 2025
There is no recipe for a campaign, viral hit or event. The foundation is always a good brief, insight and process, but the key is hitting what's trending in our target group. What worked in 2024 and what will resonate in 2025? Listen to the voice of creation from HOLO Group."...sir, it's like this: boredom... Nothing's happening. No action. Boredom." That is, the power of JOMO.
When we talk about "regional promotion," we usually think of beautiful views, cuisine, history or tourist attractions. However, a campaign advertising Oslo breaks these patterns – and does it spectacularly.
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On the Polish home turf, an interesting example is the Osiedle im. Luzu (Chill Estates) project, created for the LECH brand. The zone was a place of respite from festival noise – a backyard where "nothing was happening," and at the same time everything was happening.
? Check it out on Instagram
The campaign launches on September 25
A basketball court, tattoo studio, barber, makeup zone and a "nothing-to-do" space are the response to the JOMO trend (joy of missing out), which will be one of the key trends in 2025.
A thumb marathon? Impossible! Let alone three?!
126 kilometres is the distance we cover with our thumb each year, scrolling on smartphones. That's as many as three marathons! The Saucony brand surprised us with this perspective.
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As part of the campaign, an app was created that compares the "scrolled" distance with the distance covered in real life, effectively encouraging physical activity. This is a great example of combining online with offline – one of the more important trends for 2025.
Company Information
5 marketing trends for 2025 worth using
HOLO Group is a full-service agency operating in the advertising and creative solutions industry. The company specialises in creating campaigns that combine insight with an innovative approach, supporting brands at various stages of development.
HOLO Group works with international and local clients, delivering creative and effective marketing strategies. The agency plays a significant role in shaping trends and innovation in the advertising market.
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Concepts from the article
Brief — Creative brief. A document organising the task for an agency, creative team or production. It defines the goal, target group, problem, insight, message, tone, channels, scope, schedule, budget, requirements and success criteria.
Why it matters: A good brief is half of a good campaign: a clear goal, audience and success criteria save rounds of revisions and arguments about taste at the presentation stage.
When it's used: Before every creative commission: a campaign, production, name, identity, website.
What happens if you skip it: Without a brief, the agency guesses — the first presentation misses expectations, and revisions eat up budget and deadlines.
