On 4 September, the school year began, and students flocked back to school. To mark the occasion, STORYTEL, the world's first digital subscription service enabling audiobook streaming on mobile devices, presented AI-generated images of the authors of set texts on its Facebook page. This ingenious move was hugely popular with fans of the platform.
What would the authors of set texts look like today? STORYTEL answers!
What would the authors of set texts look like today?
How do you encourage young people to read set texts and learn about the lives of their authors? It seems that using new and attractive technologies is a good idea. That was the premise behind the streaming platform STORYTEL, which presented images generated by artificial intelligence showing famous Polish writers.
Literature closer to the younger generation
The modern likenesses portray the authors in a way that is more understandable and relatable to today's young readers. As a result, classic literature becomes more accessible, and the authors seem closer to the younger generation than one might expect.
STORYTEL's initiative shows that modern technologies such as artificial intelligence can be used not only in the fields of science and technology, but also in culture and education. Creating such graphics is a way to draw young people's attention to the heritage of national literature and to the lives of its creators.
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source: Facebook
AI image generation increasingly popular in marketing
AI in marketing: opportunities and challenges
Image generation by artificial intelligence (AI) is indeed becoming increasingly popular in the field of marketing. This tool offers many benefits for companies and marketers, enabling them to create attractive and personalised content more efficiently. However, it is important to remember ethics and to use AI image generation responsibly. This not only ensures compliance with legal regulations, but also helps build a positive brand image and maintain customer trust.
Key terms from the article
AI — Artificial Intelligence. A set of methods and systems that perform tasks usually requiring human reasoning, learning, perception or content generation. In HEXX AI CMS it covers language models, document analysis and automation.
Why it matters: It takes over repetitive tasks — transcriptions, descriptions, translations, selection — and shortens the path from idea to publication. In an editorial team, it means more time for the work a machine cannot do: judgement, contacts, decisions.
When it is used: For generating and editing content, document analysis, transcription, translation and automating the flow of materials.
What happens if you skip it: Without AI, the team does bulk work by hand (photo descriptions, language versions, summaries), while competitors publish faster and more cheaply.
