IKEA, one of the largest and most recognizable brands in the home furnishing industry, has unveiled IKEA Kreativ, an AI-powered tool designed to help with interior design.
Even Better Interiors Thanks to IKEA Kreativ
There is a widespread desire to feel good in one's own home, but we don't always know how to achieve it. Research conducted by IKEA shows that as many as 87% of customers need help with interior design. In response to these needs, IKEA Kreativ combines the brand's years of experience in home interior design with modern advances in spatial computing, machine learning and three-dimensional mixed reality.
The tool, available in the IKEA Mobile App on Android and iOS platforms, lets you create three-dimensional, photorealistic models of your interiors. The process is incredibly simple — all you need to do is take photos of your room with a smartphone. The app automatically stitches these photos together, creating a realistic model of the space with accurate dimensions and proportions.
Then you can play around with the design, adding and removing furniture and decorations. You can move, rotate, or even hang cabinets and pictures on virtual walls. For those who want to carry out a small makeover in their existing interiors, IKEA Kreativ lets you see how your current furniture and favourite items will look in a new setting. It's the perfect tool to better understand how new IKEA products work with what you already have.
A Wide Range and Unlimited Possibilities
IKEA Kreativ — a Revolutionary Interior Design Tool
Using IKEA Kreativ, anyone can fully design any interior, choosing from thousands of IKEA products. The brand constantly updates its range, adding new items so that everyone can find something perfect. What's more, IKEA offers over 50 virtual room templates, which makes the design process easier.
The possibilities are practically unlimited, and it's all available on a special interior design website at IKEA.co.uk. Once you've made your choice, you can add products to your basket and complete your purchase at a convenient time on any device.
Your Interior, Your Vision
Once you've decided on your dream interior design, you can save it in the cloud. This means you'll be able to access it from anywhere and on any device. You can also share your vision with family and friends to get their opinion. Finally, you can take your project to the store using the IKEA Mobile App to see the selected items in person, which makes it easier to make final purchasing decisions.
IKEA Kreativ — a Vision of the Future of Shopping and Interior Design
Digitalisation and new technologies are an integral part of IKEA's global business strategy. The brand consistently strives to create new shopping possibilities and experiences to meet customer expectations. More and more people shop online, and IKEA wants that experience to be just as satisfying as traditional visits to physical stores.
IKEA Kreativ is a step towards a future in which interior design and shopping become more accessible and enjoyable. This tool, available for free, lets everyone dream of a more beautiful home and plan it precisely.
