What you will learn from this article:

  • Who are the Polish women using the internet to build businesses?
  • Which income sources dominate among women earning online?
  • What makes Polish women more entrepreneurial online than French women?
  • Which figures show the real earnings and success of women online?
  • What changes await the online earning industry for women by 2027?

Women of the internet – what do they create and how do they earn?

Polish women are increasingly betting on their own educational platforms and social profiles, turning their passions into thriving online businesses. It is estimated that more than 68.4% of female internet creators now draw regular income from their online activity, and 34.4% of them generate earnings above the national average.

Education, personal development and a healthy lifestyle are the most popular areas in which Polish women monetise their online activities. The number of women offering online courses has risen by 52.4% over the past three years, showing growing demand for educational digital content. This growth is driven by changes in attitudes to learning – more and more people are looking for flexible ways to gain knowledge, and online courses offer the chance to learn at any time and in any place.

Polish women show greater entrepreneurship than French women, who more often treat social media as a space for self-promotion or a hobby. Polish female creators, by contrast, effectively monetise their online presence, building their own brands and digital products. Another key success factor is the ability to use subscription models, affiliate programmes and the sale of digital products such as e-books, webinars and apps.

Modern technologies such as artificial intelligence, sales automation and micro-community monetisation are becoming a key tool for online businesses run by women. More and more female creators are implementing AI chatbots for customer service, personalising content with algorithms and using predictive analytics to anticipate market trends.

Experts predict that by 2027 80% of women earning online will use AI to optimise sales and manage communities, which will allow them to scale their businesses faster than ever before.

Fun fact:


The most profitable profile run by a Polish woman in 2025 is an educational Instagram account generating £460,000 a year from online courses and commercial collaborations.

That is more than the annual earnings of some CEOs of large companies in Poland!

Summary and conclusions:



  • Polish women effectively use the internet to build stable sources of income, dominating in the areas of education and online business.

  • More than 68.4% of women creating content online draw regular profits from it, and 34.4% earn above the national average.


  • Unlike French women, Polish women treat the internet as a business space, not merely a self-promotion tool.

  • The online education market is growing dynamically – over the past three years the number of women offering digital courses has increased by 52.4%.

    Women earning online: areas where Polish women dominate


  • By 2027 it is predicted that 80% of women earning online will use AI in their businesses, which will accelerate the growth of their activities and increase profitability.


 

Company information

Read also:

Concepts from the article

AI — Artificial Intelligence. A set of methods and systems performing tasks that normally require human reasoning, learning, perception or content generation. In HEXX AI CMS it includes language models, document analysis and automation.

Why it matters: It takes over repetitive tasks — transcriptions, descriptions, translations, selection — and shortens the path from idea to publication. In a newsroom that means more time for work a machine cannot do: judgement, contacts, decisions.

When it is used: For generating and editing content, document analysis, transcription, translation and automating the flow of materials.

What happens if it is skipped: Without AI, the team manually performs mass work (photo descriptions, language versions, summaries), while competitors publish faster and more cheaply.