realme flagship wins Red Dot Design Award
The results of the Red Dot Design Award 2020, which is regarded as the "Oscars" of the design industry, have been officially announced. Realme X2 Pro, the flagship model from the fastest-growing smartphone brand in the world, was named a winner of the Red Dot Award in the Product Design category. This is the first such distinction for realme in the history of the competition.
reddot winner 2020: realme X2 Pro Master Edition
The Red Dot Design Award, funded by the German Design Council, is a globally recognized distinction for industrial design with more than 60 years of history. What is more, it is also one of the largest and most influential competitions, known as a symbol of high-quality design, and award-winning works are considered exceptionally original.
Life as design inspiration
Life as design inspiration
The realme X2 Pro Master Edition was created by realme and world-renowned industrial design master Naoto Fukasawa. When designing the realme X2 Pro Master Edition (Red Brick & Concrete), the creator was inspired by the textures of popular building materials.
Moreover, to meet exceptionally high standards of use, realme created a custom RP paint and combined it with industry-leading coated glass technology. After 32 stages of grinding and testing, the final result is a wonderful matte-touch feel that gives the glass softness. PicoSure laser technology was also used to engrave the logo on the matte glass and replicas of Naoto Fukasawa's signature with 100% fidelity – at their thinnest points, the signature is only 0.09 mm.
realme X2 Pro Master Edition: Red Brick
realme X2 Pro Master Edition: Concrete
Realme Master Edition - a significant mark in smartphone design
Realme Master Edition – a significant mark
The realme Master Edition created by realme and Naoto Fukasawa integrated the master's "Unconscious Design" with realme's "Real Design," emphasizing the concept of starting from the details of life, always focusing on people, removing excess, and restoring functionality and simplicity to designs. The realme Master Edition series sets a good example for the industry, inspiring more designers to create excellent products.
realme X Master Edition: Onion
realme X Master Edition: Garlic
From the realme X Master Edition (Onion & Garlic), inspired by the textures of onion and garlic skin, to the realme X2 Pro Master Edition (Red Brick & Concrete), and then the realme X50 5G Master Edition (Dot & Line), inspired by dots and lines in modern city life, all of them show the easily overlooked beauty of life. What is more, the realme X Master Edition previously won the International CMF Design Supreme Gold Award.
realme X50 5G Master Edition: Dot
realme X50 5G Master Edition: Line
Aspiration to set design trends, determination to boldly follow the young
Aspiration to set trends
In 2020, realme will devote itself to building a technology brand that sets trends in line with the motto "Dare to leap." Realme wants to be a brand that breaks the mold, bringing fashionable culture into the technology industry and offering products characterized by both trend-setting technology and design created for young people.
Currently, realme is officially launching the "Realme Trendsetters" program, which invites trend-setting designers, fashionable artists, and designers from every field to co-create Tech Trendsetter gadgets. In addition, realme has established an in-house design studio, realme Studio, to bring together the best design masters in the industry, provide consumers with fashionable and entertaining smartphones and AIoT products, and create a Smart Trendsetter Life for young people by integrating the latest 5G, AI, Imaging, and realme UI technologies with seamless fun.
realme hopes to co-create future-oriented trends with young people as a "Popularizer of Tech Trendsetter Life," integrate trends with technology, and encourage young people to break routine and leap forward together.
About realme
realme is a technology brand specializing in delivering smartphones and IoT products of the highest quality, attractive design, and high performance. realme is the seventh most popular smartphone brand in the world. Officially, realme is one of the leading manufacturers according to global smartphone shipment statistics in Q3 2019, reaching 25 million units in 2019, with an annual growth rate of 808%. This gives realme first place and the title of the fastest-growing smartphone brand in the world. realme products have been very well received in the Asian market due to their performance and style, and the result of 1 million phones sold was achieved in just 3 days in India alone. realme is currently one of the top 4 best-selling brands in India and 5th in Indonesia. Based on November 2019 statistics, realme became the 5th most popular smartphone brand in Spain as well.
Currently, the company operates in 27 countries around the world.
Summary
The Realme X2 Pro Master Edition won the Red Dot Design Award 2020 in the Product Design category, which is the first such distinction for the brand. The design, created in collaboration with Naoto Fukasawa, is inspired by the textures of building materials, and its uniqueness is emphasized by the custom RP paint and 32 stages of grinding. The logo and the master's signature were laser-engraved, and the thinnest elements are only 0.09 mm. This success fits into realme's broader strategy, which in 2020 focuses on building the image of a trend-setting brand, supported by, among other things, the "Realme Trendsetters" program and an in-house design studio.
Interestingly, the Master Edition series, including models inspired by onion, garlic, or the dots and lines of city life, had already won the International CMF Design Supreme Gold Award. In this way, realme strengthens its position in the global market, recording 808% annual sales growth.
