Original and creative packaging designs on shelves are always a good marketing strategy. Below we present 5 interesting projects, inspired by various needs and ideas, that will certainly catch the attention of every consumer.
1. Vibrant and colorful GET RAW packaging
Stockholm-based agency Snask designed the colorful, modern packaging for GET RAW — a health-focused brand offering organic bars suitable for vegans and people with gluten intolerance. The colorful packaging is meant to lift consumers' spirits and bring them closer to the attitude to life and values that GET RAW tries to promote through its products.
2. OKAY Coffee packaging showcasing the drink's benefits
Agency Formascope designed packaging based on the idea that coffee can always change our mood for the better, no matter what state we are in. The packaging illustrates how various characters, such as a robot, an alien, or a zombie, can suddenly gain extraordinary qualities by drinking this coffee. On each of the bags, the well-known hand gesture meaning "it's all good" is visible.
3. Skinny Lager — beer in aluminum bottles
Out of concern for the environment, The Skinny Brands designed beer bottles made of aluminum. They are meant to replace the plastic cups often used at festivals.
4. Bottles raising awareness of sustainability
PET Engineering designed bottles for Recoaro Bio, whose goal is to emphasize the importance of sustainability, innovation, and visibility. To focus the consumer's attention on the product, the bottles are slim and transparent, and a simple label is placed at the bottom. The new Recoaro Bio bottles are characterized by minimalism and simplicity, which is currently in vogue.
5. The egg-shaped cup from McDonald's
Coming soon is the premiere of a new product from McDonald's — McFlurry Gudetama. The new treat will be easy to recognize by its packaging designed in collaboration with Sanrio, on which animated eggs are visible. The packaging is generating considerable interest, as McDonald's has not yet revealed the ingredients of its product. Consumers speculate that the eggs may have something to do with the mysterious recipe.
