The advertising market faces a challenge – changes in browsers announced by, among others, Google, involving the elimination of third-party cookies. What does this mean for advertisers? In some areas of online marketing, it could even mean a radical limitation of the ability to run advertising campaigns. How can you ensure your competitiveness in a world without third-party cookies? – Bluerank, together with external experts, has prepared a free report, “The Post (Third-Party) Cookies Era.”

What changes await us?

In the document, divided into two parts, the authors first explain in detail what changes await us and how we can prepare for them.

Strategies for the post-cookies era

The second part of the report is devoted to strategic actions – how can you ensure your competitiveness in a world without third-party cookies? It answers key questions: where will we be able to source user data from? Will the role of first-party cookies increase?

The voice of market experts

How to prepare for the post third-party cookies era?

External experts also weigh in – e-commerce representatives from Grupa Empik, Tradedoubler, Edrone, and Decathlon – who share their experiences and opinions.

Free report to download

The document is free. It can be downloaded via THIS LINK.

What will you learn from the report?

Part I:

  • As marketers, should we fear the new reality – the so-called post (third-party) cookies era?
  • What is Google Consent Mode?
  • Do the changes also apply to Facebook? What conditions should valid consent for online marketing activities meet?
  • What is the Transparency & Consent Framework v2.0 and how can it help you fulfill your obligations under legal regulations?

Part II:

  • How to prepare strategically for the changes?
  • What do the changes mean for e-commerce? Experts from four brands share their experiences and opinions: Grupa Empik, Tradedoubler, Edrone, and Decathlon.
  • We already have the data and now what? Integration, communication, measurement, effect. How to create and use advanced first-party segments? (Google Marketing Platform).
  • How can you ensure your competitiveness in a world without third-party cookies?

Summary

Bluerank’s report “The Post (Third-Party) Cookies Era” is a free document for marketers preparing for the elimination of third-party cookies by browsers. In the first part, it explains changes such as Google Consent Mode and the Transparency & Consent Framework v2.0, as well as issues around valid marketing consents. The second part focuses on strategies, including the growing role of first-party data and the creation of advanced segments in Google Marketing Platform. Experts from Grupa Empik, Tradedoubler, Edrone, and Decathlon present their experiences.

The report can be downloaded free of charge via the link on the ebook.bluerank.pl website.