The company PANTONE has announced that the Colour of the Year 2020 is Classic Blue.
Quote from the verdict
The verdict reads: "Calm, confident and connected, this enduring blue shade highlights our desire for a reliable and stable foundation on which we can build our world as we cross the threshold into a new era."
You can find this colour under the following parameters:
Why does Pantone choose a Colour of the Year?
For more than 20 years, Pantone's Colour of the Year has influenced product development and purchasing decisions across many industries, including fashion, home furnishings, industrial design, as well as packaging and graphic design.
How is the Colour of the Year chosen?
The process of selecting Pantone's Colour of the Year requires careful analysis and trend research. To make the selection each year, Pantone colour experts at the Pantone Color Institute look for new colour influences around the world. This can include the entertainment industry, temporary art exhibitions, new artists, fashion, all areas of design, popular travel destinations, as well as new lifestyles and socio-economic conditions. Influences can also come from new technologies, materials, textures and effects that affect colour, relevant social media platforms, and even upcoming sporting events that capture the world's attention.
Colours in previous years
Sample colour palettes using Classic Blue (#34558B)
Summary
The Pantone Institute has announced that the Colour of the Year 2020 is Classic Blue (PANTONE 19-4052), which is meant to express calm, confidence and community. It is a shade intended to provide a stable foundation in the face of a new era. For more than 20 years, this choice has influenced design decisions in fashion, design, packaging and graphics. Interestingly, the selection process involves trend analyses from various fields – from entertainment, through art, to social media and sporting events, which shows how deeply colour is rooted in culture and society.
