In March of this year, streaming giant Netflix announced changes to its communications and public relations team in Poland. Netflix's communications and PR activities in Poland will now be supported by the agencies K+PR and Bosko. This decision marks the end of its collaboration with its previous agency, MSL, which had handled the service's account in Poland for the past eight years.
Netflix Changes Agency
How Netflix Concluded Its PR Tender
It is worth noting that Netflix has been present on the Polish market since 2016. That was also when its collaboration with agency MSL began. It played a key role in organizing the inaugural event, which took place in September 2016 and whose special guest was Reed Hastings, the head and co-founder of Netflix. Adam Malczak, Netflix's PR Manager for the Central and Eastern Europe region, emphasized that the agency change was the result of a multi-month, two-stage tender process.
These changes in the communications and public relations area of Netflix's Polish branch may have a significant impact on the platform's promotional and communications strategy in our country. We look forward with anticipation to how the new agencies will approach the challenges facing one of the most popular streaming services in the world.
