An SMS unlike any other, tailored to both the recipient and your expectations
Email is the most popular tool for brands to communicate with their audiences. According to last year's study conducted by SMSAPI in cooperation with IPSOS, 94% of e-commerce companies and 84% of brick-and-mortar stores send emails to their customers. Meanwhile, data from Silverpop for 2016 shows that the average open rate of email campaigns across individual sectors ranged from the low teens to 30%.
Synergy is the key to success
Using an additional mobile channel in a campaign can help increase the key metric for email marketing. SMSAPI, a mass SMS sending platform, proposes reinforcing email activities with SMS communication. Email booster is a new feature on the platform that enables an automatic notification to be sent to the recipient's mobile phone if they do not open the email sent to them within a few or a dozen or so hours of sending.
- The SMS message is meant to encourage the recipient to check their inbox. It will take the recipient just a few clicks, since most of us already receive emails on our phones1. In a combined campaign, SMS contributes what it does best, namely an open rate of 99%, and that within just a few minutes of sending – notes Andrzej Ogonowski, Brand & PR Director at SMSAPI.
A small SMS - a big change
To introduce automated notifications SMS synchronized with newsletter sending, a company must have the customer's email address and phone number, as well as their consent to receive information through these channels. Currently, the feature is available to every user with an SMSAPI account who uses GetResponse, but the platform is working on integration with other mailing services.
Concepts from the article
PR — Public Relations. Activities that build an organization's reputation and relationships with its environment: the media, customers, employees, partners, and communities. PR includes press releases, media relations, crisis management, events, and brand narrative.
Why it matters: It builds what no advertisement can buy: credibility in someone else's voice. An editorial publication and a well-managed crisis carry more weight than a campaign — because it is a third party speaking, not the brand about itself.
When it is used: Continuously: media relations, press releases, interviews, events; especially during a crisis and during changes at the company.
What happens if it is omitted: Without media relations, a company speaks only through paid channels, and in a crisis it is left without spokespeople and without trust.
