They appear in popular films, TV series, the biggest cultural events, and the world of fashion. The idea for Airbnb and the eighth installment of "Star Wars" were born in these legendary notebooks. Now Polish companies can also strengthen their image and write their history in them. The legendary MOLESKINE brand has entered the advertising market in Poland.

The history of the MOLESKINE brand began many years ago with a classic black notebook with rounded corners and ivory-colored pages. Its roots go back to the era of legendary notebooks used by artists such as Vincent van Gogh, Pablo Picasso, Bruce Chatwin, and Ernest Hemingway.

A blend of classic and modern

MOLESKINE keeps up with the times and adds innovative products to its collection that combine the art of traditional writing with modern technologies. Thanks to collaborations with companies such as Adobe, Evernote, and Livescribe, the notebooks allow users to transfer notes to a phone or tablet and share them with colleagues. The latest MOLESKINE product, the Smart Writing Set, transfers handwritten notes and sketches to a tablet in real time using a free app.

Advertising Tailored Like Picasso's Works - MOLESKINE [Promotion] — illustration 1

In addition to classic notebooks, the collection also includes traditional calendars, writing instruments, bags, backpacks, accessories, and special Passion Journals for travel, art, wine, and cooking enthusiasts.

Advertising in itself

MOLESKINE products appear in marketing campaigns around the world. Unique products are created for global brands such as Coca-Cola, Starbucks, and LEGO. Special editions of notebooks also accompany premieres of major productions, e.g., "Beauty and the Beast," "The Hobbit," "Star Wars," "Harry Potter," and "Game of Thrones."

This famous brand does not need additional advertising. Instead, it is an excellent advertising tool for other companies. Many brands have already discovered the benefits of collaborating with MOLESKINE, and now Polish companies have that opportunity too.

Personalization as a recipe for success

How can MOLESKINE products be used to promote your own brand? It's simple - just choose a product and add your logo or advertising message. There is also the option to design your own unique product.

MOLESKINE products for the B2B market are available exclusively in VOYAGER catalogs through advertising agencies. More information about the brand and products can be found at www.voyager-katalog.pl

Your MOLESKINE is within reach!

The MOLESKINE brand has prepared a special promotion for Mediarun readers. For the first 30 people who like the fanpage www.facebook.com/voyager.katalog and send a private message with the phrase "MOLESKINE for Mediarun," there will be a gift in the form of an available MOLESKINE notebook with the option of personalization – adding a first and last name or a chosen phrase (max. three words).*

*Terms and conditions available at mediarun.voyager-katalog.pl

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Concepts from the article

B2B — Business-to-Business. A business model in which a company sells products or services to other organizations. The decision-making process usually involves more people, a longer sales cycle, proposals, and expert content.

Why it matters: It forces different communication: the decision is made by a committee, the cycle lasts months, and the content must convince an expert, not a consumer. Effective B2B marketing is knowledge and trust, not impulse.

When it is used: When selling to companies: expert content, long cycles, proposals, business relationships. Used in two areas: B2B marketing and as a business model (company-to-company sales).

What happens if it is ignored: Treating a business client like a consumer ends in a campaign that shines but does not make it through the procurement department.