7 Inspiring Ads from Around the World #StayHome
Brands respond to #StayHome
As we all try to isolate and keep our distance from one another, this creates new challenges at work. Just as we had to change our daily lives, we must also adapt to working in a new reality. The creators of these ads recognize this and often use footage created by the community itself in the spirit of the #StayHome idea.
Apple: Creativity goes on
Burger King: Stay Home of the Whopper
OREO: Stay home. Stay playful.
IKEA: #TogetherAtHome
Jeep: Same Day
McCann: WeCANN
Ohio Department of Health: Mouse traps and ping pong balls
Summary
During the pandemic, brands such as Apple, Burger King, OREO, IKEA, Jeep, McCann and the Ohio Department of Health created campaigns inspired by the #StayHome idea. They mainly used footage created by the community to showcase creativity and solidarity in a difficult time. For example, Burger King transformed its slogan, and McCann proposed the WeCANN tagline, emphasizing collective action. These ads not only promote products but also build a positive message about adapting to a new reality. It is worth noting that these campaigns combine authenticity with a social message, which in industry media is described as the "real-world branding" trend.
